Watch out, world! Digital communication has taken a gigantic leap forward with a new online, interactive, live TVnetwork called “InTimeTV.”

Nine years in the making, Chicago founder/CEO Jack McInerney, a former commodities trader and engineer at Lucent Technologies, recognized that the new fiber optic cable being installed around the globe could be made useful ... into streaming videos over the internet.

Now with 24 different programs under its belt from its Chicago studio, InTimeTV has produced more 400 shows, and been viewed on six continents.

“We’re still working on Antarctica,” jokes McInerney.

Who are likely candidates for an InTimeTV show?

* Associations because they can finally tell who’s absorbing their content (in real time).

* Consumers of content because they can view a program one hour a week, while doing emails.

* Advertisers because they’ll know exactly how many professionals saw their ads.

* Academics because they can distribute content in real time to an interactive audience.

* Trade groups and professional associations because they can engage their members at a greatly reduced price.

“The real challenge of InTimeTV,” says McInerney, “was to aggregate resources on the same hardware and bandwidth. We had to find multiple audiences between 500 and 10,000 viewers, hence associations and trade groups.”

Beginning with medical shows, InTimeTV has since expanded to other programs – from restaurant manager programs to school administrators and the new “Association Executive Today” for association managers.

Using a customized one-hour talk show format, guests can be Skyped from any location around the globe. Shows are then archived for later viewing, and can be posted on websites.

As McInerney explains, an organization’s content can be delivered either physically or digitally. Physical methods of publications and meetings are costly. Digital delivery is more affordable, by streaming voice (podcast), data (webcast) or video.

InTimeTV combines all three digital methods -- voice, video and data. Commercial time is allotted on each program to generate revenue for clients.

“Experts tell us that over 80 percent of human communications is non-verbal,” McInerney notes. “Humans are a visual species. We want and need to see pictures. InTimeTV turns a trade magazine into a ‘60 Minutes’ for about one tenth of the cost.”

This cutting-edge technology can be purchased through package rates as low as $2,200/show. Programs typically air on a weekly or bi-monthly basis for a period of 3, 6 or 12 months.

“If groups with professional members don’t embrace digital communications,” says McInerney, “they may find themselves losing members to a Facebook page.”